90 Days of Making with AI · Day 18

Landmark
Patches

Jul 7, 2026 Brand Campaign · AI Image Generation skincare ideation

What if the world's most iconic faces needed a patch? Surreal campaign visuals for skincare ideation — where monuments go about their skincare routine.

The Campaign

Inspired by

Surreal product campaigns that drop oversized objects into real cityscapes — Snickers taped to a skyscraper, Rhode gloss sailing down the Thames. I flipped the logic: instead of enlarging the product, I put it on the landmark. The patch becomes the joke. The monument sells it.

Michelangelo's David wearing flower skincare ideation patch

Michelangelo's David Flower Patch

Statue of Liberty wearing butterfly skincare ideation patch

Statue of Liberty Butterfly Patch

Statue of Liberty wearing cloud skincare ideation patch

Statue of Liberty Cloud Patch

Michelangelo's David wearing cloud skincare ideation patch

Michelangelo's David Cloud Patch

The brief I gave myself: skincare ideation patches are cute, playful, and worn proudly — not hidden. So the campaign shouldn't be clinical. It should feel like the landmark is just… doing their morning routine. Completely unbothered. Completely iconic.

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